Squarespace has dramatically simplified the website building process from start to finish. It’s possible to build a beautiful, functional, and feature-rich site in record time using these tools – but what about search engine optimization?
Well, while Squarespace offers a handful of SEO tools to use you’re going to want to take things to the next level to build a flood of targeted traffic to your site. Learning how to do Squarespace SEO involves keyword research, domain name optimization, and a handful of other tips and tricks we breakdown below.
Let’s jump right in!
The Value of Squarespace SEO
As highlighted a moment ago, Squarespace makes it really easy to build beautiful and functional websites without having to know even a lick of coding.
Anyone – and we mean anyone – that’s ever sent an email or fiddle around with Microsoft Word has the technical know-how to build amazing looking websites with Squarespace tools.
The trouble, though, is that building a website on Squarespace doesn’t work the same way that the Field of Dreams does.
“If you build it, they will come” doesn’t quite work with today’s internet.
You’re up against a flood of global competition with new sites being added all the time. You need a traffic generation plan to get eyeballs on your website if you’re going to have any real success whatsoever.
This is why it’s so important to master Squarespace SEO!
How to Do Squarespace SEO
Lucky for you, implementing a rock solid foundation of search engine optimization for your Squarespace website is a whole lot easier than most people make it out to be.
We mentioned a moment ago that Squarespace gives you plenty of tools to do baseline level SEO, but armed with the inside information below you’re going to be able to take all of that to the next level and generate even better results.
Start at the Start with Keyword Research
Every successful search engine optimization campaign begins with proper keyword research.
We’re not just talking about hunting for a handful of keyword phrases that are particularly popular right now, either.
We are talking about digging deeper into different keywords, looking for the longtail keywords with the most potential for your specific site, and then looking into the kind of keywords your competitors are optimizing for right now as well.
All of this is you the kind of insight you simply wouldn’t have had anywhere else, but it also gives you very specific goals to focus on when building out the rest of your SEO strategies.
Knockout proper keyword research early in the SEO process and everything else becomes a whole lot easier.
Keyword research can be difficult for someone new to SEO. Consider hiring a Toronto SEO Company like Up Digital to help you.
Bonus Points for an Optimized Domain Name
It’s always a good idea to get as optimized a domain name for your Squarespace website as humanly possible.
You want to be sure that the keyword you put in your domain name is a high-value keyword, though – one that has real “legs” for the future.
The last thing you want to do is optimize your domain for a valuable keyword right now, optimizing and getting the top spot, only for that keyword to become useless in the years to come.
If you can’t get a keyword in your domain (and with all the websites out there today that might not be possible), shoot for something that is very obvious and relevant to what you have to offer.
It’ll help you in a big way!
Use Google Search Console from the Beginning
The Google Search Console is available 100% free of charge from the search engine giant, but it also is built to integrate into your Squarespace platform effortlessly – tracking, monitoring, and alerting you to how your search engine optimization efforts are going in real time.
Talk about game changing info, right?
Best of all, once you have integrated the Google Search Console with Squarespace you’re going to be able to see all of the information and all of the data you need directly through your Squarespace Analytics dashboard.
This means you won’t have to root around for info about how your SEO efforts are going. You’ll know right through your main Squarespace dashboard!
Optimize Your Meta Titles and Descriptions
On page optimization (like optimizing your meta titles, your descriptions, your ALT text, etc.) isn’t the “sexiest” part of search engine optimization, but it’s essential all the same.
Take the time to do this very deliberately, weaving keywords into the right spots (without stuffing) to get your optimization squared away.
It doesn’t take a lot of on page optimization to see transformative results, either. Get this step right and you’ll see your targeted traffic numbers shoot right through the roof.
Ignore these core components of on page optimization, though, and Google will handle them for you. You probably won’t like the results!
By the way, Alt text deserves an article on its own. Have a look at our article on How to Write ALT Text for Images for SEO.
Generate a Flood of Quality Content
Quality content (and a regular flow of it) will help you get a huge jump in the search rankings, almost more than anything else out there can – short of maybe back links, for example.
This doesn’t mean that you shouldn’t try to optimize your site until you have hundreds of articles rocking and rolling.
But it does mean that you should have a clear content creation calendar you stick to, that you always look to refresh and top up content on your page, and that you have a smart internal linking strategy to get a link juice that way, too.
It’ll help your Squarespace SEO efforts in a big way.
When it comes right down to it, mastering the ins and outs of Squarespace SEO really isn’t all that challenging.
Take advantage of the built-in tools and widgets they offer and then focus on the fundamentals of good SEO that we highlighted above.
All of that should be more than enough to get you started on your way to claiming top spots for even moderately competitive keywords.
Focus on back links and other “off page” search engine optimization tactics and you’ll be able to take down even the most competitive keywords with just a little time (and maybe a little luck), too!
Next, learn how you should also touch up on How to Build Internal Links for SEO.