This is a good question. We actually work with many different clients that like to utilize both. Whether we are setting you up for paid per click advertising or SEO, we optimize your landing pages. Once your landing pages are optimized for your keywords you will have an easier time ranking for your SEO and reduced costs for your paid per click ads. Google offers a lower cost per click if the landing page is relevant to the search. Some clients have a seasonal business where they like to focus on their organic rankings during half the season and put more budget in to paid ads for immediate traffic during busy season. There are many different situations where one can be better than the other. We will look at your business and give you our honest opinion.