SEO

Is Edmonton SEO Still A Good Investment In 2022?

Find out whether SEO is still a good investment for Edmonton business owners in 2022.

Should Edmonton businesses invest in SEO in 2022?

Many businesses in Edmonton are unsure how their marketing budget should be allocated. We hear from many Edmontonians who are not sure if they should invest in SEO in 2022. 

Here is an overview of what you should consider when deciding whether or not to invest in SEO for your business: What is SEO? SEO is short for Search Engine Optimization.  It is the process of making sure that your website appears high in search engines results, especially on the first page of results.  If you are a local business, then having a local SEO presence means that people searching for products or services in your neighborhood can find your business by simply typing it into the search box.

What's more, if you are on the first page of Google's search results, you will receive more clicks, which means more customers and sales!  SEO can also benefit any kind of business regardless of its size. The main objective of SEO is to have your website appear at the top of search results. You will only achieve this if you have relevant content that has been optimized to be highly visible by search engines.  This is because the higher a website is on the list, the more exposure they receive.

Here are some examples of how SEO has helped businesses:

A woman in Vancouver was looking for a new mattress for her home. When she searched for the name of the mattress company on Google, she found that their website appeared high in search results. She ordered the mattress and it arrived within a week. Another man in Edmonton, AB was searching for a reputable locksmith to help him with his security system. He searched on Google and found that he could reach the locksmith service of his choice by typing in the name of his business into Google's search bar. The business owner contacted the locksmith and the business relationship began. The locksmith installed new locks and the client was happy. 

A young woman in Toronto was looking for a business in her area that sold designer handbags. She typed in the name of the shop into Google's search bar and found that she could reach the shop through their website. She placed an order and paid for her bags. 

These are just a few examples of the success that SEO has brought to businesses. As you can see, there are many benefits to SEO that go beyond simply appearing at the top of search engine results. SEO also helps you to increase your sales by reaching more people with your product or service. How much does it cost?  The price of SEO is constantly changing. It's always evolving because SEO is not a one-size-fits-all approach. The best way to find out what you need is to do a little research about the services you want to hire.  You should try to find companies who have positive customer feedback.

What about paid per click advertising? Which is better?

The answer is that it depends on your business and your budget. If you want more leads and customers then SEO is a good option for you. PPC is great if you have a bigger budget and want immediate results. We recommend trying both SEO and PPC campaigns if your budget allows for it. 

With SEO and PPC you need to have a page that is optimized for the keywords you're targeting. Since you're going to create this optimized on-page content that works beautifully for both SEO and PPC you might as well take advantage of it. Google ads gives better costs per click on your ads if the landing page is relevant to the keywords you're paying per click on. 

In conclusion, if you're looking to rank your business on Google, here's some free advice to help you get started:

Search for keywords that your target audience is searching for. Create a list of those keywords. Have a content plan to produce relevant content on a regular basis. Have the website optimized for SEO so that it can be found by potential customers. If you are a business owner looking to improve your sales and customer base, we strongly advise you to look into these services. They are simple ways to gain more exposure for your brand, which can lead to more business and more customers.

What about paid per click advertising? Which is better?

The answer is that it depends on your business and your budget. If you want more leads and customers then SEO is a good option for you. PPC is great if you have a bigger budget and want immediate results. We recommend trying both SEO and PPC campaigns if your budget allows for it. 

With SEO and PPC you need to have a page that is optimized for the keywords you're targeting. Since you're going to create this optimized on-page content that works beautifully for both SEO and PPC you might as well take advantage of it. Google ads gives better costs per click on your ads if the landing page is relevant to the keywords you're paying per click on. 

Of course, you can hire us to do all of this for you. We're a local Edmonton SEO company that has the skills and resources available to make your website the authority in your City/industry.

Thanks for reading!

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