May 2019

How we built a SaaS which allowed our client to sell and maintain equity with an equity firm.

See how we built a SaaS (Software as a service) for our client. He was able to secure a deal with a large tech equity firm which paid him a generous profit and also left him with a 10% equity deal.


UI / UX Design, Ruby on Rails, Amazon AWS, Lottie Animation, React, JS


Full Stack SaaS Design & Development.

Return on Investment


Equity Maintained


Project Overview

Our client approached us with an idea he had for a Realtor SaaS which allowed Realtors to generate their own leads. After a few months we successfully developed

This project contained the follow features:


  • Custom Lottie Animation
  • Reactive scroll layout on all devices
  • Google Maps API to enter their city from a dropdown
  • Custom Animated Lottie Icons
  • Privacy Policy / Terms of use creation
  • Custom Illustrations


  • Account Creation
  • Reactive Dashboard Creation
  • Payment to unlock premium features
  • Monthly Subscription Options
  • Calendar App with API's that interact with Google and Apple Calendar
  • Funnel creation published to URL Subdomain
  • Analytics
  • Twilio API's for automatic texting and alerts
  • Automatic Email Sequence Marketing
  • Custom theme colors
  • Admin Panel with text to login code for security
  • Images automatically hosted on amazon AWS.
  • & More


After internal brainstorming we reached the decision that Ruby on Rails would be the optimal framework to create this complex web app.

  • We first presented the client with a UX mockup for them to visually see what everything would look like first.
  • Then, we moved on to coding everything. Client was updated periodically and we implemented change requests.
  • Test, test and more testing. We made sure everything was ready to scale.


Due to other projects and commitments our client made the decision he'd be better off selling the site. He listed the site on Flippa and ended up accepting a deal from a large tech investment firm which purchased it from him for more than 3x his costs. He also secured a 10% equity stake in the business. Woohoo!


Don't take our word for it, take theirs!

Hear from multiple Entrepreneurs  who value what Up Digital continues to accomplished for their business.

“Working with Up Digital was a dream. As a new agent I needed help generating leads and marketing myself online. They kept my pipeline full and I've closed many deals because of them!”

Christina B.
PPC Marketing Services

“Up Digital is our go to solution when a client requests animations. Their work is flawless and we trust their vision with any of these types of projects.”

Markus M.
Animations / Illustrations

“Up Digital has taken us from zero to one hundred five star reviews and through PPC advertising increased our revenue to record breaking numbers!”

Kelly B.
PPC / SMM Services

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