Search Engine Optimization Proposal

Your SEO Campaign Process

Month to Month Campaign Activities

Below are sample month to month activities for a website with no previous SEO work. When we work with a new client we only perform the tasks that will be the most beneficial for your budget.

Month 1

80 hours of work

Onsite Tasks

  • Competition Research
  • Keyword Research & Selection
  • GBP, Analaytics, Search Console & Goal Tracking Setup
  • Website Audit

Offsite Tasks

  • Foundation Link Building
  • Weekly Reporting

Expectations:

* No improvements in keyword rankings.

Month 2

80 hours of work

Onsite Tasks

  • URL Optimizations
  • Content Optimizations
  • Meta Tags & Descriptions
  • Schema Markup and Implementation

Offsite Tasks

  • Guest Post Link Building
  • Weekly Reporting

Expectations:

* 10% of keywords will start ranking.

Month 3

80 hours of work

Onsite Tasks

  • Mobile Optimisation
  • Google Page Speed Optimization
  • Website Architecture Enhancement
  • Conversion Rate Optimisation

Offsite Tasks

  • Niche Edit Link Building
  • Weekly Reporting

Expectations:

* 20% of keywords will start ranking

Month 4

80 hours of work

Onsite Tasks

  • Optimize Google Business Page
  • Resolving Google Search Console Error
  • Hotjar Implementation

Offsite Tasks

  • Niche Link Building
  • Weekly Reporting

Expectations:

* 30% of keywords will start ranking

Month 5

80 hours of work

Onsite Tasks

  • Fix errors from initial month 1 Ahrefs audit
  • Continue improving GBP
  • Add Sitemap, TOC, P.P, FAQ

Offsite Tasks

  • Local Citation Link Building
  • Weekly Reporting

Expectations:

* 70% of keywords will start ranking

Month 6

80 hours of work

Onsite Tasks

  • Analyze hotjar for improvements
  • Perform SEMRush audit
  • Fix the issues found in SEMRush audit

Offsite Tasks

  • EDU/Gov Link Building
  • Weekly Reporting

Expectations:

* 100% of keywords will start ranking

Month 7

80 hours of work

Onsite Tasks

  • Perform MOZ audit
  • Fix issues found in the MOZ audit
  • Extract a list of the best backlinks from your top 3 competitors

Offsite Tasks

  • Competitor Link Building
  • Weekly Reporting

Expectations:

* At least 10% of keywords in top 10

Month 8

80 hours of work

Onsite Tasks

  • Keep improving GBP listing.
  • Surfer SEO optimize a page of content
  • Review anchor text densities

Offsite Tasks

  • Guest Post Link Building
  • Weekly Reporting

Expectations:

* At least 20% of keywords in the top 10

Month 9

80 hours of work

Onsite Tasks

  • Keep improving GBP listing.
  • Surfer SEO optimize a page of content
  • Review competitors again

Offsite Tasks

  • Niche Edit Link Building
  • Weekly Reporting

Expectations:

* At least 30% in the top 10
* At least 3 keywords in the top 3

Month 10

80 hours of work

Onsite Tasks

  • Keep improving GBP listing.
  • Remove onsite worker in exchange for offsite link builder. Focus on building double the amount of links now.

Offsite Tasks

  • Niche Link Building
  • Weekly Reporting

Expectations:

* At least 40% in the top 10
* At least 5 keywords in the top 3

Month 11

80 hours of work

Onsite Tasks

  • Keep improving GBP listing.
  • Remove onsite worker in exchange for offsite link builder. Focus on building double the amount of links now.

Offsite Tasks

  • Guest Post Link Building
  • Weekly Reporting

Expectations:

* At least 50% in the top 10
* At least 10 keywords in the top 3

Month 12

80 hours of work

Onsite Tasks

  • Keep improving GBP listing.
  • Remove onsite worker in exchange for offsite link builder. Focus on building double the amount of links now.

Offsite Tasks

  • Niche Edit Link Building
  • Weekly Reporting

Expectations:

* At least 60% in the top 10
* At least 15 keywords in the top 3

SEO Pricing

Find the perfect SEO package that works for your budget*

*These are sample packages. We always recommend a custom package based on the needs of your website. For example, some sites need more of their budget spent on improving content whereas other sites have perfect content and just need a boost with links. We will always give our recommendations after analyzing the current state of your website.

Keywords 8-10 10-12 12-14 14-16
Monthly Blog Posts 0 0 1 1
Bonus Niche Guest Posts 0 0 0 1
Monthly Rd400+ Curated Links 0 0 0 1
Local GMB Links No No No No
Niche Forum Comment Links 0 1 2 3
Keywords 16-18 18-20 20-22 22-24
Monthly Blog Posts 1 1 1 1
Bonus Niche Guest Posts 1 1 1 2
Monthly Rd400+ Curated Links 1 1 1 1
Local GMB Links No No No Yes
Niche Forum Comment Links 4 5 6 7
Keywords 24-26 26-28 28-30 30-32
Monthly Blog Posts 1 1 2 2
Bonus Niche Guest Posts 2 2 2 3
Monthly Rd400+ Curated Links 1 1 2 2
Local GMB Links Yes Yes Yes Yes
Niche Forum Comment Links 8 9 10 11
Keywords 36-38 76-78 156-158 316-318
Monthly Blog Posts 2 4 6 10
Bonus Niche Guest Posts 5 10 15 25
Monthly Rd400+ Curated Links 3 6 9 15
Local GMB Links Yes Yes Yes Yes
Niche Forum Comment Links 14 28 56 112

Starter

Visibility

Performance

Booster

In-depth Website Analysis

In-depth Website Analysis

In-depth Website Analysis

In-depth Website Analysis

In-depth Website Analysis

In-depth Website Analysis

In-depth Website Analysis

SEO Pricing

Find the perfect SEO package that works for your budget:

Each package includes the month to month campaign tasks above, but also includes the monthly bonuses listed.

Keywords $400 $450 $500 $550
Keywords 8-10 10-12 12-14 14-16
Monthly Blog Posts 0 0 1 1
Bonus Niche Guest Posts 0 0 0 1
Monthly Rd400+ Curated Links 0 0 0 1
Local GMB Links No No No No
Niche Forum Comment Links 0 1 2 3
Keyword $600 $650 $700 $750
Keywords 16-18 18-20 20-22 22-24
Monthly Blog Posts 1 1 1 1
Bonus Niche Guest Posts 1 1 1 2
Monthly Rd400+ Curated Links 1 1 1 1
Local GMB Links No No No Yes
Niche Forum Comment Links 4 5 6 7
Keyword $800 $850 $900 $950
Keywords 24-26 26-28 28-30 30-32
Monthly Blog Posts 1 1 2 2
Bonus Niche Guest Posts 2 2 2 3
Monthly Rd400+ Curated Links 1 1 2 2
Local GMB Links Yes Yes Yes Yes
Niche Forum Comment Links 8 9 10 11
Keyword $1000 $2000 $3000 $5000
Keywords 36-38 76-78 156-158 316-318
Monthly Blog Posts 2 4 6 10
Bonus Niche Guest Posts 5 10 15 25
Monthly Rd400+ Curated Links 3 6 9 15
Local GMB Links Yes Yes Yes Yes
Niche Forum Comment Links 14 28 56 112

Starter

Visibility

Performance

Booster

In-depth Website Analysis

In-depth Website Analysis

In-depth Website Analysis

In-depth Website Analysis

In-depth Website Analysis

In-depth Website Analysis

In-depth Website Analysis

Module 1: Competition Research

We identify your SEO competitors using these paid products:

Your SEMRush organic search engine competitors.

Local competitors in your industry in your local areas.

Top competitors in your niche from Alexa and Ahrefs.

Compare your website with your competitors in the following areas:

Keywords

  • Type
  • Relevance
  • Search volume
  • List of keywords ranked

Ranked Content

  • Target Keywords
  • Content Length
  • Format
  • Linking Structure

Ranked Pages

  • Domain Rating
  • Anchor Text
  • External Links
  • Traffic

Using this data we will be able to form a winning strategy for your SEO Campaign as part of your SEO services.

Module 2: Keyword Research

We consider a large amount of variables when performing keyword research. We narrow down the list to the best "buyer intent" keywords which will help your business realize more customers.

Module 3: Website Audit

We perform an in-depth audit of your website which we will refer back to in the future to continually improve and fix any issues.

Your KPI Results

View Report

Most important issues

View Report

We have found 14 pages that need critical attention.
We have found 16 URLS that need optimization.
We have found five 404 pages.
You are missing a sitemap.xml

65% Passed checks

5/10 Failed checks

3 Warnings

Module 4-A : Onsite Optimization

We perform audits on your website using multiple tools. We fix all major issues over the course of your monthly SEO plan.

Health Check

  • Perform a site search
  • Perform brand searches
  • Review the total pages indexed
  • Duplicate content review

Usability Review

  • Google Page Speed Insights
  • Homepage Layout
  • Internal Page Structures
  • Call-to-actions

Content Review

  • Quality of content
  • Keyword Optimized
  • Length
  • Relevance

Server redirect

  • 404 checks
  • 301 checks
  • 500 checks
  • 604 checks

Page structure 1

  • Optimized URL's
  • Types of headers
  • Proper Meta Descriptions
  • Internal/external links

Pages structure 2

  • Anchor text
  • Image alt text
  • Image Sizes
  • HTML/CSS Review

Module 4-B : Onsite Optimization

More on-site services that you'll receive progress reports for throughout the campaign:

Onsite to do Activities - SEO Team

Full Onsite Analysis of Your Website.

Meta Tags

On-Page Content Edits

Google Analytics & Search Console Setup

Google Business Profile API Reporting

Google Analytics Goal Setting + Tracking

Keyword Optimizations

Onsite to do Activities (Development Team)

URL Structure Optimization

URL Canonicalization

Image Alt Tags Optimization

Improve Website Crawlability

Sitemap Generation & Submission

Website Page Speed Optimization

Robot.txt Optimization

Module 5 : Offsite Link Building

Link building helps increase your website authority,
relevancy and popularity.

One of the most intricate and difficult part of a proper SEO campaign is your link building. There are many important variables and rules to abide by. For example, you need to have the right percentage of brand/generic anchor text in your links. You need to have the right variety of links. You need to know what you're doing with exact keyword match anchor texts, and the knowledge of which links are valuable and which aren't.

You can trust our team of link building professionals to only obtain links that are going to benefit your website and deliver the results over time that you're looking for.

Module 6 : Sample Links

Sample Niche Edit Links
1 https://www.phaseradar.com/ 1420
2 https://www.ducatisuite.com/ 190
3 https://www.bingitonseo.com/ 625
4 https://www.buddyblogger.com/ 2940
5 https://www.inpulseglobal.com/ 2770
6 https://www.todaymyths.com/ 42
Sample Web2.0 Links
1 https://www.weebly.com/ 95
2 https://www.evernote.com/ 92
3 https://www.diigo.com/ 89
4 https://www.gumroad.com/ 89
5 https://www.pbase.com/ 85
6 https://www.bravesites.com/ 77
Sample EDU/Gov Links
1 https://independent.academia.edu/ 93
2 https://setiweb.ssl.berkeley.edu/ 93
3 https://milkyway.cs.rpi.edu/ 80
4 https://escatter11.fullerton.edu/ 75
5 https://vrip.unmsm.edu.pe/ 72
6 https://charma.uprm.edu/ 64
Sample Niche Forum Comments
1 https://www.trustedpros.ca/ 74
2 https://www.home-garden.blurtit.com// 58
3 https://www.beatthegmat.com/ 52
Sample Guest Post Links
1 https://www.atoallinks.com/ 72
2 https://www.dorjblog.com/ 33
3 https://www.postpear.com/ 27
4 https://www.emuarticles.com/ 43
5 https://www.techpeak.co/ 38
6 https://www.thepostcity.com/ 47

Module 6 : Sample Links

No. Website Name Referring Domains
1 https://www.phaseradar.com/ 1420
2 https://ducatisuite.com/ 190
3 https://bingitonseo.com/ 625
4 https://www.buddyblogger.com/ 2940
5 https://www.inpulseglobal.com/ 2770
6 https://www.todaymyths.com/ 42
Sr. No. Website Name Domain Authority
1 https://www.weebly.com/ 95
2 https://www.diigo.com/ 89
3 https://www.evernote.com/ 92
4 https://www.gumroad.com/ 89
5 https://pbase.com/ 85
6 https://www.bravesites.com/ 77
No. Website Name Domain Authority
1 https://www.independent.academia.edu/ 93
2 https://www.setiweb.ssl.berkeley.edu/ 93
3 https://www.milkyway.cs.rpi.edu/ 80
4 https://www.escatter11.fullerton.edu/ 75
5 https://www.vrip.unmsm.edu.pe/ 72
6 https://www.charma.uprm.edu/ 64
No. Website Name Domain Rating
1 https://www.trustedpros.ca/ 74
2 https://www.blurtit.com/ 58
3 https://www.beatthegmat.com/ 52
No. Website Name Domain Rating
1 https://www.atoallinks.com/ 72
2 https://www.dorjblog.com/ 33
3 https://www.postpear.com/ 27
4 https://www.emuarticles.com/ 43
5 https://www.techpeak.co/ 38
6 https://www.thepostcity.com/ 47

Module 7 : Conversion Rate Optimization

Organic traffic isn't everything. You need to also convert your traffic. We include conversion rate improvements and suggestions for your website. We use tools like "Hotjar" to test where users are following off of your website and how to make improvements to your conversion rate.

Module 8 : Setting and Tracking Goals

In the first month of your plan we will provide you a dashboard for all of your reporting. This dashboard connects to your Google Analytics, Google Business Profile and Search Console. We also set up goal setting within Google Analytics. You will have clear reporting of the profitability of your SEO Campaign.

Module 9 : Weekly Reporting

Below is just a small snapshot of one of your reporting sections of your dashboard. You will be able to see which tasks have recently been completed, what goals are reached, how your local how much your traffic and conversions are increasing, how your Google Business Profile is improving and more.

What makes Up Digital the best SEO Company in Canada?

Up Digital focuses on key KPI (key performance indicators) to make things extremely transparent for you. When you commit to a monthly SEO package with us it is our duty to make it very easy for you to know how it is benefiting your bottom line. Transparency aside, we have tens of years of SEO experience under our belt. We are extremely good at what we do and our own website's rankings proves that.

Client Testimonials

There are many things to like about Up Digital. Josh has been a charm to work with, so helpful and has cleaned up my SEO mess the last guy made. He goes over and above what is expected. Thank you so much for your work! I would 100x recommend this place!
Wanda Chevrette
“Working with Up Digital was a dream. As a new agent I needed help generating leads and marketing myself online. In my first year as a realtor they kept my pipeline full and I've closed many deals because of them. I made the 100% club my first year and couldn't be happier!”
Christina B
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We rank on page 1 for all of the following highly competitive SEO keywords in Edmonton:

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