Every serious dental operation owner understands the power of the internet when it comes to marketing – and building – a practice today. If you don’t have an effective online presence you’re going to be losing a mountain of money (and a flood of customers) to competitors that do.
At the same time, finding the right dental SEO company isn’t the easiest thing in the world to pull off. You need to have clear goals, you need to find experts with a verifiable track record, and you need to find dental SEO professionals that you can work with long-term.
How do you find those kinds of experts?
Use the detailed information we highlight below and you’ll be rocking and rolling in no time!
How to Choose a Dental SEO Company?
There are a lot of things you need to think about when choosing a dental SEO company.
This is not a decision to be taken lightly.
You have to remember that in today’s modern world the overwhelming majority of new patients are going to come across their next dentist via the internet – and sometimes that’s going to be the only “touch” you have with these prospects before they choose you (or someone else).
Without a proper SEO plan in place you’re never going to be able to rank highly in Google for the valuable (and often local) keywords that can push a flood of targeted traffic your way.
You’ll miss out on a ton of prospects and potential patients you could have effortlessly closed otherwise, and they’ll end up helping build competing offices in your area to boot.
With the right SEO company working with you, though, you might end up turning away business sooner than you thought (ideally making money on those referrals to other practices in your area, of course)!
Here are some of the most important things to think about when it comes time to choose a dental SEO company today.
Clearly Outline Your Goals Ahead of Time
Straight out of the gate you need to be sure that you are crystal clear about your SEO goals.
We’re not talking about showing up to an initial consultation with a local SEO company and telling them you want more traffic.
That’s not good enough.
No, instead you need to talk about:
The types of people you want to attract to your website (and to your practice)
The types of business you aren’t interested in or that you want to actively discourage
The type of practice you want to build, what you want people to think about your practice when they find you in Google, etc.
… And that’s just the tip of the iceberg!
The SEO strategies for a cosmetic dentist that works with premium materials (and charges a premium price tag) will be significantly different than the SEO strategies for an emergency dentist.
Get as crystal clear about the kind of traffic you want to generate before you reach out to SEO companies and you’ll speed things up significantly.
Ask For Examples of Previous Work
Secondly, you want to make sure that you ask any potential SEO company for examples of their previous work – ideally work that you can independently verify yourself (right now, just by searching Google).
There are – no surprise here, really – a ton of SEO “experts” out there that promise the moon and the stars when it comes to traffic generation and top-tier SEO results without being able to back that up with results at all.
Now, maybe some of these shops are new and started by legitimate SEO professionals that really know how to get the job done. Maybe they just haven’t had a ton of opportunities to do so right now.
And there’s nothing wrong with doing business with those kinds of shops, either (as long as your expectations are dialed in, of course).
Need help with Dental SEO? Contact Up Digital today!
But there are also a ton of SEO experts out there (legitimate experts) that have years and years of track records you can independently verify, experts you know you can trust to get the job done right, to work with as well.
If you’re going to be spending the kind of money that dental SEO work can command, it's not a bad idea to give it to the professionals with a proven track record behind them.
Contact Case Study Clients
Before purchasing dental SEO services you should contact some case studies. Of course, just because you’re provided with some case studies and reference contact information doesn’t mean that you should take those case studies at their word and not contact those folks.
Jump on an email, pick up the phone, or fire off a text.
Let these people know that you’re thinking about working with this dental SEO company and confirm the details of the case study.
Go beyond that, too, by asking questions like:
How would you rate the overall experience of working with these professionals?
How would you rate the caliber of the services they provided?
What, if anything, would you like them to do differently?
Would you work with these SEO experts again?
The answers to those questions will provide you with the kind of inside information you won’t be able to get anywhere else!
Talk Shop for an Hour or Two
Of course, it’s always a good idea to simply “talk shop” for an hour or two about search engine optimization – specifically about how these experts believe they can build or grow your business through SEO – before you sign on the dotted line and jump into anything.
Most quality options offer some kind of initial consultation, even if it’s not hours and hours long.
Take them up on that offer!
Outline what you want to be done and ask them whether or not they think it’s achievable and then how they would (in broad strokes, of course) go about making that possible.
You’ll learn a whole lot more about who work with after this conversation is done even if you don’t know a ton about SEO yourself.
When you get right down to it, though, the number one focus you have to have when choosing a dental SEO company is finding a partner you can work with for the long haul.
Because of the nature of SEO work (it’s very active, ongoing, and requires continuous upkeep) the company you choose is likely going to be attached to your hip for years to come.
Make sure that you’re comfortable getting into this partnership before you agree to take things to the next level!
The battle to conquer search engine algorithms and keep your content and website visible and easy to find is one that never seems to end. SEO rankings and how to boost them change regularly, but one thing remains an all-important factor: keyword optimization.